Charlotte's Web Holdings, Inc. introduced the REcreate product line to target the sports market and appeal to Millennial and Gen Z consumers, focusing on lifestyle and botanical wellness under the "Charlotte's Web™ Performance" brand. As a leader in hemp-derived CBD products, the company is known for its high-CBD, low-THC proprietary hemp strain, which gained attention for its benefits in the case of Charlotte Figi. Founded by the Stanley Brothers, Charlotte's Web is a Certified B Corporation, highlighting its commitment to social and environmental standards. The company offers a variety of products, including oils, gummies, capsules, and topicals, while ensuring quality, safety, and transparency.
Outcome
Our agency partnered with REcreate (later Charlotte's Web) to develop a sophisticated and user-centric headless eCommerce platform. The core objective was to create a flexible, scalable, and visually appealing online store capable of showcasing a diverse range of CBD and wellness products. We leveraged the power of Prismic Headless CMS to manage all content, ensuring seamless updates and robust performance. This allowed for a highly dynamic front-end experience while providing the client with complete control over their product catalog, marketing content, and overall site structure. The result is a modern, intuitive, and conversion-optimized platform that reflects the brand's commitment to natural wellness and scientific efficacy.
REcreate - eCommerce - Headless category page with dynamic filtering
Bringing these clean product comparison cards to life on a headless stack. Each card is a reusable front-end component that pulls data directly from a 'Product' custom type we configured in Prismic. We set up specific fields for key specs like CBD/THC content and unique features, which are fetched via API. This allows for effortless updates and the creation of new curated collection pages on the fly.
To optimize the path to purchase, the Product Detail Page was strategically engineered around a core principle of conversion-centric design. We implemented a clean information architecture that elevated critical purchase drivers—such as the product gallery and dynamic attributes like size and dosage—to prime engagement zones, thereby accelerating the customer's decision-making process. Social proof mechanisms were seamlessly integrated to build consumer trust and validate choice, while the entire user journey was meticulously mapped to create a frictionless funnel toward the primary call-to-action. Finally, an integrated product discovery component was leveraged to increase average order value and deepen user engagement with the broader product ecosystem.
Here’s the homepage we implemented for wellness brand REcreate, using Prismic as the headless CMS. We structured the page using dynamic Slices, allowing the client to easily update the hero, featured products, and the "Shop by Your Need" section without any code. This approach gives their marketing team full content control while maintaining a lightning-fast and fully custom front-end experience.
This is our implementation of the product listing page (PLP), fully powered by Prismic. We integrated the front-end with Prismic's API to pull the product catalog and built out the filtering logic. Product benefits and categories are managed as a flexible taxonomy in the CMS, allowing for dynamic and accurate filtering. We also implemented data fields for promotional tags like 'New' and 'Bestseller,' giving the client easy control over product merchandising.
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Trusted by
Ayusa
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Trusted by
Cobis Topaz
A leading Latin American fintech recognized by Gartner and Celent. They empower over 300 clients and serve more than 550 million end-users across 25 countries.
Trusted by
Talent Pronto
AI-powered conversational screening with deep healthcare expertise.
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Americamp
Providing transformative academic experiences for young minds. BETA Best Innovation Award 2023. Queen's Award for Enterprise.
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Pioneering the CBD industry with high-quality hemp products, founders of Charlotte's Web.
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