Working on a customized template for a Shopify Store

The brief

Ginjan Bros came to atQuo with a design already in hand — created by The Bright Republic — and needed a development partner to bring it to life in Shopify. The scope covered the full site: ecommerce pages, brand content, a café section, and a blog. The build had to be flexible enough for a marketing team to manage independently, which meant the architecture decisions mattered as much as the visual output.

The technical approach

The theme was built using Shopify's Liquid templating language and JSON templates, styled with Tailwind CSS. This combination gave the site a clean separation between structure and content — sections are modular, content is editable through the Shopify admin, and adding or rearranging pages doesn't require touching code.

For a brand that moves as fast as Ginjan — new products, seasonal campaigns, café updates, editorial content — that kind of autonomy isn't optional. It's the difference between a site that keeps pace with the brand and one that creates a bottleneck.

What we built

The product catalog covers both beverages and merchandise, each with consistent grid layouts that make browsing easy without flattening the brand. Product detail pages include subscription and one-time purchase options, nutritional information, and cross-sell sections that keep customers moving through the catalog.

The About Us section was built to carry the full weight of the Ginjan origin story — the brothers, Guinea, Harlem, the street cart, the growth. A timeline layout organizes the milestones without making them feel like a press release. The design uses photography and typography to let the story do the work.

The blog and content hub was built with a featured article format and a card grid below it, structured for both editorial content and cocktail recipes. A newsletter signup with a distinctly Ginjan visual treatment sits within the content section rather than as an afterthought.

The café landing page is built around action: an immediate bar with delivery, menu, and directions CTAs, supported by food photography. For a physical location, the page's job is to move people from screen to door as quickly as possible.

The homepage closes with a CTA section anchored by "World, meet Africa. Again." — the brand's voice at its clearest — leading into a footer with social links and newsletter capture.

The outcome

A fully functional Shopify store that executes the original design faithfully and gives Ginjan's team the tools to keep the site alive without outside help. The brand story, the commerce, and the café experience all live under the same system — and the team can update any of it on their own.