Series
Work
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Client
Talent Pronto
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00h10m

Pivoting on Talent Pronto's pictorial mark and typeface

In brief

This update revisits three core elements of Talent Pronto's brand. The capital T serif was restored on the left side — kept deliberately short to preserve tight left-alignment. The pictorial mark evolved from a strict diamond into an irregular, connected shape that subtly references neural networks, honoring an early creative intent. The color palette was updated with a dark green as the primary ink and a yellow accent, both pulled from the approved palette. Taken together, these changes move the mark toward something more considered and alive — less constructed, more grown.

Creating a diamond-like shape, but simplified and organic

→ Starting on a diamond.

→ Making it slightly non-perfect.

→ Connecting dots, irregularly. Remember the initial desire for something neural? Well, we have not forgot about that.

Update on the capital T

→ The previous version was already capitalized but modified: back then we had trimmed the left serif for aesthetics, and primarily to minimize whitespace when left-aligned.

→ This time, we added back a bit of that left tail serif, but kept it short to continue to comply with our idea of a short white empty space when left-aligned.

→ From left to right, the image below displays the original capital T, the updated capital T with a left serif tail, and the lowercase version.

Colors

→ Used green from one of the provided palettes.
→ Using a dark variation of that green for the brand dark ink.
→ Complimenting that with a yellow accent, also selected from one of the provided palettes.

Updated logo mark

In summary: we polished the capital T, updated the color palette, and redesigned the pictorial mark into an organic, diamond-like symbol that abstractly connects to neural networks.

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