REcreate (Now Charlotte's) Website, charlottesweb.com, https://www.charlottesweb.com
REcreate came to atQuo as Charlotte's Web's move into performance wellness — a new sub-brand targeting a younger, more active audience with CBD products built around recovery and lifestyle. The platform needed to reflect that positioning without losing the trust signals that Charlotte's Web had spent years building as a Certified B Corporation in a scrutinized category.
The technical requirement was a headless eCommerce site with Prismic as the CMS — giving the client full content control over a completely custom front-end, without the performance compromises of a monolithic platform.
Headless was the right call for several reasons. Charlotte's Web operates in a regulated product category where content changes happen frequently — compliance language, product specs, promotional messaging. A marketing team that has to route every update through a developer isn't a viable operation at their scale. Prismic's slice-based architecture made it possible to build a front-end that was both completely custom and entirely editable by non-technical staff.
The product catalog itself required a specific content model. CBD and THC percentages, dosage options, benefit-based categorization, promotional flags — all of it needed to be structured as discrete fields in Prismic so that filtering, sorting, and merchandising could work reliably without manual workarounds.
The product comparison cards are reusable front-end components that pull directly from a Product custom type configured in Prismic. Key specifications — CBD content, unique features, format — are discrete fields fetched via API, which means the client can add new products or update existing ones without rebuilding any page structure.
The product detail page was engineered around the decision a wellness buyer actually makes. The gallery and dynamic attributes — size, dosage, format — are elevated to prime engagement zones. Social proof sits directly within the purchase flow rather than at the bottom of the page. A cross-sell component at the end drives deeper catalog engagement and increases average order value.
The homepage is built on Prismic Slices, which means every major section — the hero, featured products, the "Shop by Your Need" category navigation — can be updated, reordered, or replaced from the CMS without a code deployment. For a marketing team running seasonal campaigns and product launches, that autonomy is the actual product.
The product listing page integrates with Prismic's API to pull and filter the catalog dynamically. Benefit categories and product types are managed as a flexible taxonomy in the CMS. Promotional tags — "New," "Bestseller" — are data fields the client controls directly, which gives them merchandising flexibility without developer dependency.
A headless eCommerce platform that gives Charlotte's Web the performance and flexibility their category demands, and a marketing team that can operate it independently — updating content, managing the catalog, and running campaigns without waiting on engineering.
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