How atQuo built the visual infrastructure that took Talent Pronto from identity to product system

A refined iteration on Talent Pronto's visual identity: a reworked capital T, a new color palette, and a pictorial mark that trades geometric precision for something more organic and neural.

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(The *Making)

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What it takes to design a logo for a tech ai brand: Project kickstart

The reasoning behind every decision in Talent Pronto's logo process — from rejecting the founders' taste for Impressionism to choosing serifs, organic geometry, and a deliberately imperfect asterisk symbol.

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(The *Making)

Learn more about our work behind the work

Enhancing visual hierarchy: a strategic redesign of the applicant interface

A transformation of Talent Pronto's applicant table from a dense administrative grid into a card-based interface — more readable, more considered, and visually strong enough to anchor a homepage hero.

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The headline was designed so a healthcare hiring manager landing on the page could understand in seconds exactly what problem Anna solves and why requesting a demo was the natural next step.

We designed the "Schedule a Demo" form as a low-pressure container, with a contextual trust signal alongside the fields to reinforce credibility at the exact moment of conversion.

The "See Anna in action" section walks the visitor through an embedded product walkthrough on the marketing page itself — letting them experience the conversational screening flow before committing to a call.

We translated Talent Pronto's central differentiator — every candidate gets an interview — into a two-column layout pairing the problem narrative with concrete evidence from the live dashboard.

The feature grid and integration logos communicate simultaneously what the platform does and that it fits into the tools healthcare teams already use — without requiring a stack change.

The pricing table was built to serve buyers ranging from early-stage health tech startups to large health systems — each tier mapped to a distinct organizational profile with its own set of requirements.

We designed the blog as a scalable framework that gives the Talent Pronto team the structure to publish sector-specific thought leadership without needing to redesign every time the archive grows.

We designed the role breakdown section so each hiring manager self-identifies within the same page, turning a single section into a conversion tool that serves five distinct buyer types simultaneously.

The industry landing pages reframe Talent Pronto's value proposition for a specific buyer — here, tech teams — without building a parallel site or duplicating components.

The article page maintains the brand's visual calm while giving long-form content the typographic hierarchy it needs to stay readable and consistent across any device.

The brief

Talent Pronto came to atQuo as an early-stage product with a clear thesis and no visual foundation to support it. They had built an AI hiring assistant — Anna — capable of conducting conversational screening interviews with every candidate, scoring each profile against the employer's criteria, and delivering an actionable dashboard to the hiring manager. The product worked. What didn't exist yet was the brand identity to make it credible, the marketing site to make it legible, and the UI system to ensure the product experience belonged to the same visual family as the brand.

The challenge was structural. A B2B SaaS platform selling to healthcare organizations — a category with high trust requirements and a specific operational vocabulary — needs more than a well-made logo. It needs a coherent visual language that can scale across a marketing site, a product interface, sales materials, and editorial content without fracturing as the team iterates.

What we built

The brand work started at the identity level. We designed the wordmark and pictorial mark, tested and pivoted on the typeface and symbol system — the process is documented across two Making posts — until the brand felt solid enough to anchor a healthcare enterprise product without reading as clinical or generic.

From the identity we built the brand system: color, typography, spacing, and icon logic codified into operational guidelines. Not a style tile — a working document that Talent Pronto's team can hand to any designer or developer and get consistent output.

The marketing site was built on top of that system. We designed each section — the homepage hero, the product walkthrough, the feature grid, the pricing table, the vertical landing pages for healthcare and tech teams, the editorial framework, the demo form — as a network of conversion surfaces. Each section had a structural job: introduce the product, demonstrate the mechanism, reduce objections, move the prospect toward a request.

In parallel, we laid the visual foundations for the product itself. The candidate dashboard, the scoring view, and the conversational screening flow needed to feel native to the brand. We designed the component logic and visual hierarchy that Talent Pronto's team now uses as a reference layer as they continue iterating on the product.

The site wasn't handed off to a third party to build — atQuo handled the full Webflow implementation and launch. Every design decision was made with the production environment in mind: component structure, CMS architecture for the blog and industry pages, responsive behavior across breakpoints, and the interaction logic that makes the product walkthrough sections feel live rather than static. The site that shipped is the site we designed, without translation loss between Figma and the final URL.

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